Next Brand Strategy & Design
Lee Selsick - Creative Lead
Concept Development Brand Identity Design Motion Design Brand Rollout
Assembled Media is a media planning and buying agency who wished to re-brand in order to better engage with their target client base – defined as ‘challenger brands’. This meant that we had to create a brand that is dynamic, vibrant and significantly ‘edgier’ than it had been before. However, we also had to balance this by ensuring that their data and presentation content was presented in a clear, professional and coherent style. Our approach was to create a brand instilled with dynamism.
Many of the brand elements and icons are in constant motion, whilst the colour pallet is both vibrant and constantly changing and a great deal of attention was paid to presentation formats. The constant rotation in the logo encompasses the ever changing landscape of the media space, and how Assembled Media evolves with the industry.