Next Brand Strategy & Design
Lee Selsick - Creative Lead
Concept Development Microsite Design
Quantum Freight Group is a dynamic new player in the logistics industry, dedicated to delivering client-tailored solutions. By collaborating closely with drivers, suppliers, and clients, Quantum ensures an elevated and seamless experience. The brand’s name inspired its strategic and visual identity, with the "Q" transformed into two elements symbolising a "quantum leap." Enhanced through motion, a rotating atom (Q) functions as both a pointer and a nod to atomic behavior. The result is a brand identity that embodies Quantum Freight Group’s commitment to precision and innovation—balancing a micro-level focus on details with a clear vision of the bigger picture.
To complement this, the broader visual identity draws directly from the industry itself, incorporating recognisable travel and shipping icons and patterns. This approach allows the industry to become the brand, rather than creating a brand that exists within the industry.