The Green Boat

The Green Boat is a business that specialises in optimising businesses in their current locations, or optimising efficiencies and productivity related to a move in a new premises. The business is not a unique player in the market but is smaller and more agile with a good reputation for their structured approach and ability to innovate. Next Brand's approach was to create a brand that highlighted it's five pillar process: performance, space, culture, place and integration.

A modular system was created to help The Green Boat convey its process and approach to clients in a creative manner. The single tile motion is key to the brand, and was inspired by how The Green Boat shuffles different aspects of their clients business to find the most optimal and efficient solution, not matter how many iterations they have need to explore.