Loving Earth

Loving Earth is the mother of ethical chocolate brands in Australia, and after decades of dominating in boutique spaces, they needed a new look and refresh that would stand out on the shelf from an FMCG environment. The refreshed look would be applied to the existing 90g bars but would also need to be translated into a a mini heart shaped chocolate range, Loving Earth aimed to launch at the same time.

The result was a vibrant, almost 70's love and peace style packaging which encompassed the brands attitude towards their suppliers, its manufacturing process and their customer base.